That is not to say that Facebook isn't good for marketing movies too. In fact, depending on what type of marketing you are talking about, Facebook might be a better alternative than Twitter. The same movie can use both successfully, depending on the desired message and audience.
For years, Facebook has been the social network that people look to for communicating with people they already know. This means friends, family, co-workers and acquaintances. Some people use it to reconnect with long-lost friends and keep in touch with people overseas for free when normally it would take a lot of money time and money to communicate by phone or letter.
Sharing something with your friends on Facebook usually means sharing with someone you already know. This is why so many online news sources have a prominent Facebook "share" button on each of their pages. They want you to share the article or photos with people you know to draw traffic to their website.
The movie studios can take advantage of this by starting a page in the name of the movie and post links to things like movie trailers, behind-the-scenes footage, and even movie images before the film even comes out. Though these can be shared directly on Facebook, the movie studio marketers can also link to the movie's website, which will draw traffic to it.
Twitter is an excellent source for breaking news. In fact, a lot of news has been first announced this way instead of on traditional news websites. Movie marketers can take advantage of this fact by posting anything new and exciting about their movie using Twitter, then posting it to Facebook later to allow fans to comment further on it without the character limit.
Many successful movies begin their Twitter campaigns by starting official movie accounts months before they hit theaters. In fact, some begin the account while the film is still being cast or in preproduction in order to get the excitement and buzz about the film rolling early. Any breaking news, such as a new cast member or the start of the first day of filming, can be posted to the account.
The beauty of Twitter is that hashtags can be used to announce the news to people who don't even follow the account. For example, if the marketers for "The Hunger Games" wanted to announce their official trailer being released for the first time, the use of the hashtag #trailers and perhaps even #movies means that anyone searching for these two terms on Twitter can easily find the trailer and be exposed to it, even if they have never heard of "The Hunger Games."
In the battle of the social networks, Facebook is the clear winner in terms of the number of registered users. However, when trying to reach an audience that is not yet aware of the movie, Twitter has several distinct advantages. Both networks have their uses when marketing a film, so it is best to take advantage of both platforms. A film that uses only one network or the other will only be able to reach a limited audience.
Fmovies is a video streaming website that provides a simple way to search free movies, trailers, and TV shows, and you don't need to create an account to see them.
